Order from us for quality, customized work in due time of your choice.
Executive Summary
Established in 2020, Aromium Pty Ltd is an Australian Small Enterprise that is dedicated on providing consumers an innovative technological diffuser that will create a pleasant and comfortable environment through the sense of smell. Aromiums Ultrasonic Candle Diffuser, the first official innovative candle diffuser within the technological industry, focuses on aromatherapeutic purposes, as well as the significant health risks associated with burning candles for long periods of time. Through this business plan, which outlines various fundamental business decisions and strategies, such as Aromiums marketing plan, financial plan as well as human resources, this business plan provides Aromium with the primary vision and concept of the business, which can then be utilised when considering and evaluating potential weaknesses within the business, as well as implement various goals and strategies to achieve long-term success.
Business Overview
Name of business
Aromium is centred around creating a distinctive and pleasant environment through the sense of smell. As a business, Aromium is dedicated to producing the highest quality automatic diffusers in pursuit of enhancing both physical and emotional health. The business aims to provide consumers with a comforting experience and retreat from the hassles of everyday life. Moreover, the name Aromium is minimalistic and appealing, promoting the business to have distinguished brand recognition.
Logo
Aromiums business logo (refer to Appendix I) is minimalistic and clear, which symbolizes a healthy and enhanced lifestyle. This is to appeal to customers as a marketing ploy where the business promotes a minimalistic lifestyle that will improve customers quality of life, in which the business advertises.
Prime function of business
Aromium provides an ultrasonic candle diffuser that can improve peoples quality of life and indoor environments. This product uses electricity to burn candles and release safe amounts of aroma at once, ensuring that indoor environments do not become toxic and allow people to burn candles without the fear of using a real fire. Trading hours will be from 8:00am to 5:00pm from Monday to Saturday and consumers can also shop on Aromiums website after closing hours.
Business mission
Aromiums mission is to make an ultrasonic candle diffuser that enhances consumers physical and emotional health by assuring customers a healthy lifestyle and a pleasant environment with aromatherapeutic fragrance, while ensuring that indoor environments do not become toxic.
Business goals
- To establish policies to treat employees fairly and motivate staff to achieve employee satisfaction.
- To maximise profits to ensure that the business can invest more into the business, such as renovating the store, expanding to new locations as well as hire more staff.
- To adopt sustainable strategies to support environmental concerns, such as reducing plastic in packaging as well as making the diffusers eco-friendlier (e.g. minimise energy consumption).
- To achieve business growth internally and externally by increasing sales and establishing competitive advantage over competitors.
Location
Aromium will be located on the first floor of the Queen Victoria Building (refer to Appendix II), a busy business and shopping district where products can appeal to a wider target market. The Queen Victoria Building is easily accessible as it is located in the central business district, surrounded by; hotels, cafes, bookstores and near Town Hall train station where there is generally a large crowd of consumers. As the building is famed for its architecture and the dark historic interior design, locating Aromiums shop in this building will create an ambiance atmosphere that will suggest high class and elegance upon the retails store image.
Legal structure
This business will be a proprietary (private) company with limited liability to ensure that additional funds can be invested in all the key business functions; operations, marketing, human resources, finance, as well as in the production process. With limited liability, the business restricts each shareholders financial liability to the amount they have invested, ensuring the business will have separate legal identities from the shareholders, which will protect their personal assets and funds.
Operations
Production process: Diffuser
- a. Inputs: Aromium offers an innovative ceramic diffuser that is plastic free. To manufacture this product, Aromium to purchase raw materials needed for the production process, such as: ceramic, electricity and water.
- b. Transformation process: The ultrasonic diffuser will be outsourced directly from a wholesaler overseas such as in China. The product will be outsourced to Shenzhen Zhuo Sheng Jia Tai Tech Co. Ltd., which is an aroma and ultrasonic diffuser manufacturer, with several experiences working with clients in ensuring top quality ceramic products. In the transformation process, Aromiums diffusers will undergo thorough design, manufacturing and quality control to ensure that the tangible product will be high quality and complies with the business mission.
- c. Outputs: The finish output of this production process will be a ceramic ultrasonic candle diffuser. By using safe-certified ceramic, an environmentally friendly alternative material which is more durable than other materials such as: plastic, wood and bamboo, Aromium ensures that chemicals will not affect the fragrances and effectiveness of the diffuser.
Quality management Quality Assurance
By adopting a system that ensures that the diffusers will achieve set standards in ensuring customers a safe and reliable product, Aromium will be utilising the ISO 9000, which provides guidelines and requirements for the manufacturing process to aim to achieve. This will prevent defects in the product, such as failure in electrical wires which could potentially lead to hazards and complaints by consumers. By utilising this effective system, Aromium can assure and deliver customers high quality diffusers which are safe and comply with the businesss prime function.
Human Resource Requirements
Number of Employees
At the start of the first financial year in 2020, Aromium has decided to employ 2 part-time employees to help maintain sales and provide services in Aromiums official store in Queen Victoria Building. As Aromium is a small business, Aromium will be employing only 1 employee to supervise the store for 4 hours each. Employee training and development will focus mainly on communication skills, teamwork and critical thinking to ensure that sales associates are able to multitask under pressure and answer questions about the product to deepen consumers understanding about the purpose and prime function behind the business and product.
Number of Managers
Due to the fact that Aromium is a newly established small business, the business management role will be undertaken by the founder of the business. Managers employed into the business will be strictly interviewed, based on the requirements listed below to determine whether they possess the skills and knowledge required to efficiently operate a business. They will be expected to help assist sales associates at the official store, as well as communicate with employees about the business mission and goals to ensure that staff will gather a deeper understanding of the primary vision of the business. Overtime, as the business expands its management board, training will be provided to ensure that Aromiums managers are able to work under pressure and make appropriate business decisions. Examples of training and development for managers would focus on strategic planning, time management, negotiation skills when dealing with suppliers, as well as creativity to ensure that Aromium is always thinking about the business future.
Qualifications
Requirement for Employees Requirement for Managers
- Good interpersonal and communication skills.
- Sales associate must be fluent in English and may be fluent in other languages as well.
- Able to use cashier and demonstrate adequate understanding of technology.
- Able to multitask and work under pressure in a fast-paced work environment.
- Must be quick-thinking to answer inquires that consumers may have.
- Must have previous sales associate experience.
- Able to follow instructions and be adaptable to challenges faced in working environment Must have adequate interpersonal and communication skills to motivate employees and interest consumers
Order from us for quality, customized work in due time of your choice.