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Introduction
YouTube is a free video-sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now one of the most popular sites on the Web, with visitors watching around 6 billion hours of video every month.
YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karimcreated the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.
In February 2019, PewDiePie, the most subscribed YouTuber at the time, came under fire for posting videos that YouTube deemed ‘Anti-Semitic’ and ‘hate speech. These videos included references and jokes about Hitler and two Indian men holding a sign stating ‘Death to all Jews’. During this same time videos including, ‘Chief Keef dancing to Alabama N*gger’, and other extremist content, surfaced leading to the UK Government, Coca-Cola, Dr. Pepper, Johnson & Johnson, and many major brands pulling or pausing their advertisements on YouTube.
Methodology:
This document will evaluate how YouTube can cut its losses by losing advertisements from big companies and how it can increase its revenue from within the company. SWOT analysis will be a key tool to figure out where are YouTubes’ opportunities and threats and their strengths and weaknesses. Another key tool will be the fishbone diagram as it will help turn the light on the many causes of this huge revenue loss for YouTube. The research question was changed from how did the YouTube ad apocalypse affect YouTube creators to how did the ad apocalypse affect YouTubes revenue because if I was to stick with the first research question my IA will not be valid since YouTube creators are not one person or a company and it would not have matched the required word count. This document is supported by 4 written articles and the YouTube website. All the data used for this document is secondary research since it was widely available and it shows many viewpoints on the issue.
YouTubes SWOT analysis:
Strengths
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