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Introduction
This paper gives a critical analysis of the effects of Internet on change in the ICT Services Industry. The internet offers a super highway for unbundled and heterogeneous information through sophisticated distributed information networks. The ICT system is crucial because it offers services to many other industries and the effects pertaining to its growth affects them too.
The internet might have been the core attribute in the ICT industry but its evolvement is definitely a change that greatly affects the transactions involved within the industry.
Unbundling of the ICT Industry
This has become a reality because of the separation of the functional roles in the domain for the effective and ever changing world. A good example is the internet access services through mobile phones, which involves a multitude of an ever-growing domain due to the advancement of the infrastructure. The owners of the mobile services domain mainly include the radio networks, internet service provide, content providers and the gateway owners. The main effects evident on this industry from a general point of view influences the provision of services to third parties, information accessibility, architecture of the systems, services heterogeneity, ICT performance and differentiation of services.
Trends and development of SRS-Scientific Retail Systems as a Third Party Service Provider in ICT Industry
All these are positive effects in the market services offered by the unbundled ICT industry and the trend would probably increase for the better. Demands for third service providers is a concept that allows main network providers to offer open interfaces to the third parties for better service delivery in the communication network. Internet also affects accessibility, which offers a variety of services through heterogeneous technological devices that are independent of the location. (Freund and Weinhold, 172) This means the users has the ability of choose specific preferences regarding style of accessing information or services in a wired or the common wireless technology.
Today the internet supports applications, which cover wide range of features such as functionalities, domain or the interfaces. Users have the ability to integrate information from various geographically or logically allocated terminals having a variety of interfaces within a massive amount of networks. This aspect raises the need for middleware technological advancement to cater for the communication protocols. Issue of service heterogeneity comes about because of the need for advancement.
People need a wide rage of products and services provided by the third parties such as, E-mail, information downloading, on-line banking, ticketing, remote access to a company intranet and streaming services the efficiency on the type of service depends on the level of the user interaction, the nature of content requiring the transfer and the performance requirement. The subject of ICT technological performance depends on the role of the company. Most companies are automating their services through the e-commerce applications due to the high demands over differentiation of services in terms of quality.
Effects of marketing to the society
The effects placed by the marketing strategies depend on the attitude of the composite consumer behaviours, which include believes, feelings and intention within the context of marketing. Together, these factors determine how the consumer reacts to the product or service on offer. They judge their expectations based on these believes and probably other experiences. For example, it is common to find people considering a product or service to be of low quality due to its low price. Considering experience, a drink may seem to taste better because it is a favourite brand. (McClare et al, 379)
Negative effects of Marketing
One of the most documented marketing consequences revolves around the vetoing information. Advertisers have a common practice of baring any information that seem negative on companys products, operations or trademark. This is minimizing information regarding a consumer group, consumer initiatives or control of consumer information systems over products quality. Bigger companies have more effect over information control because of financial ability to maximize the control. The companies may intimidate advertisers or threaten to reduce or cut their advertisements if there are not customized. The effect on the consumer is huge since they might it denies them their right to know all details.
Another direct effect entails modification of the communication media. The media tries to maximize their field as a place for advertising before any other publicity because that is their main source of revenue. A good example is the television where the presenters try to persuade the public to stay put during advertisements. According to Shiv, Carmon and Dan, (385), Television programs that are low in mental stimulation, require light concentration and are varied as best for long sitting times. The advertisers take the advantage to place emotional transitions, which in most cases are more entertaining than the show. Advertisements ought to focus on the immediate need of the consumer other than resources, which stand in the way of long-term needs of a fundamental society.
Positive effects of Marketing
One important effect is the creation of links for collecting the customer responses and market changes regarding the products or services offered. In this respect, the market links plays a vital role in the process of obtaining environmental, competitors and customers information, which assist in transformation of fundamental departments for better delivery.
Secondly, this paper considers the technological effect, which has taken the social setting by storm. The huge impacts associated with technology entails e marketing whereby the main strategy is to focus on making the clientele happy and satisfied. The internet or web-based system is able to provide wide range of information with the aim of liberating them with increased access concerning the products or services at their own period. (Rainer &Turban, 28) The current and future expectations revolves around, accessibility of information as an attribute that connects the digital divides. The accessed information differs in terms of access time, universality location well as the quality of service delivery. It is essential to give the consumer the chance to participate virtually in product management through the Information Technology. This enhances participation cost, enjoyment and availability of benefits.
Works Cited
Freund, C., and Weinhold, D., The effect of the Internet on international trade Journal of International Economics, (2004). Vol 62, 171-189.
McClure, Samuel M., Jiam Li, Damon Tomlin, Kim S. Cypert, Latané M. Montague, and P. Read Montague, Neural Correlates of Behavioral Preference for Culturally Familiar Drinks . Neuron journal, (2004) Vol 44 pp 379387.
Rainer, K., &Turban, E., Introduction to Information Systems: Supporting and Transforming Business ((second Ed). San Francisco: Wiley Publishing. (2008) pp. 28-57.
Shiv, Baba, Carmon, Ziv, and Dan Ariely. Placebo Effects of Marketing Actions: Consumers May Get What They Pay For . American Marketing Association, Journal of Marketing Research (2005). Vol XLII pp. 383-393.
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