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The publication under consideration, the article on maternal mortality rates, presents a narrow topic, and this fact explains the need to define the target audience. Such a measure will allow addressing the issue in an efficient manner while taking into account the interests of its readers. In this case, the first parameter is the age of people who are going to read the article. It is conditional upon the narrowness of research due to the inclusion of mortality rates solely for women giving birth and, therefore, should target young people and their families. Another essential parameter is gender, and the topic implies that it would be of interest mostly for women. This way, the study is intended for the female population of childbearing age.
Some other vital considerations include the status of the readers or, more specifically, their income and education level. The combination of these two parameters will allow demonstrating the correlation between the increasing mortality rates among the representatives of this group of patients and their economic and social circumstances (MacDorman et al., 2016). Education and financial situation are interrelated and should be considered together to demonstrate their connection. From this perspective, the article is primarily applicable to uneducated women since this characteristic often implies problems with money (MacDorman et al., 2016). In this way, young women without education and, therefore, with financial issues are the target audience of the article on maternity mortality. Moreover, it will be interesting to researchers of the problem because they need to expand their knowledge on the matter.
The parameters specified above are complemented by the audiences political affiliation, beliefs, values, and motivations. The first consideration is critical since researchers of the issue claim that the government does not adhere to the obligations to make annual reports on the situation
in the country (MacDorman et al., 2016). Therefore, the women and their families who disagree with such politics are supposed to be the articles main readers. They also possess specific values and beliefs related to the need to maintain ones health and thereby promote it across the country. In this way, the concerns of the audience about the dangers for the specified population group are reflected in their perceptions. As for motivations, they include the intentions of women and researchers of the problem to decrease the risks of maternal death.
The examination of maternal mortality rates and their causes, as well as the presentation of an outcome of such a review, are conditional upon the knowledge of the target audience on the topic. In this situation, the women of childbearing age, especially the ones with no proper education and financial problems, are being considered. Therefore, the information they possess is limited to the fact that there is such a danger for this population group. Consequently, the researchers are exploring ways to improve the quality of maternity healthcare services (MacDorman et al., 2016). However, they are more likely to believe that this is not their case and perceive it as a theoretical issue rather than being concerned about their health.
The audience should know that the risks described by scholars and examined in the article are applicable to them. While reading the research, they will be interested in examples from everyday life demonstrating the possibility of a negative outcome for all people in this group. Hence, their purpose is to receive comprehensive information on the matter and maintain their health status with the help of the recommendations based on the specialists opinion. Moreover, they will be able to gain a better understanding of the current situation with maternity mortality rates and see the statistics for this problem.
Nevertheless, in order to achieve the objective of informing women of childbearing age and their families on the risks, the article should present the data in a compelling way. In this case, specific writing strategies are helpful in terms of making the material more engaging for the target audience. The principal methods are the use of simple information and the direct manner of expression, which correspond to the intended readers that do not belong to a scientific community. They are complemented by the use of numerous questions making young women think about the issue. In this way, the readers can receive information on the problem concerning their background knowledge.
However, they still can be skeptical about the accuracy of the information and its applicability to them. This obstacle is easily overcome through the inclusion of citations of previous works on the topic and official statistics. The style of the article also adds to the creation of the right impression among the readers since it is persuasive. Its tone is formal and pessimistic, which aims at attracting serious attention to the problem. As for the word choice, it is mostly scientific since it corresponds to the purpose of the article. Therefore, the combination of proper style, tone, and words is a beneficial instrument allowing to ensure the understanding of the presented materials.
Reference
MacDorman, M. F., Declercq, E., Cabral, H., & Morton, C. (2016). Recent increases in the U.S. maternal mortality rate: Disentangling trends from measurement issues. Obstetrics and Gynecology, 128(3), 447-455. Web.
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