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Introduction
Selling is an employees profession that requires a customer-centric sales strategy. Sales are made through person-to-person conversation. The discussion may occur in person or over the telephone, but the core of a good result is contingent upon the sellers ability to establish trust in customer relationships. Establishing credibility and trust with prospective consumers may be challenging. Its much more difficult when a scandal or blunder has eroded confidence (Diamantidis and Chatzoglou 2014). It makes little difference whether a business or industry makes headlines for poor judgment, unethical or illegal conduct, or people that exhibit poor behavior. There will be an incident that results in a breakdown of confidence. It may be challenging to earn the confidence and credibility of prospects and consumers. Its much more difficult when confidence has been eroded by a scandal or blunder (Armstrong and Landers 2018). It makes little difference whether a business or industry makes headlines for poor judgment, unethical or illegal conduct, or people that exhibit poor behavior. There has to be an incident that results in a breakdown of confidence.
Purpose of the Workshop
Prospecting is the one aspect of sales that has changed the most in the past decade. Getting through to people and getting meetings is more challenging than ever.
During this session, participants will learn how to successfully prospect and sell to buyers while also building and maintaining trust between the organization and its customers. A secondary goal will be to teach participants how to properly utilize prospecting tools to guarantee efficiency and consistency in their services and goods. The importance of technology and innovation as a tool is emphasized. Staff will learn the techniques and tactics necessary to break through senior-level buyers, arrange meetings, and generate new possibilities from this session.
Who Are Targeted by This Training?
This training is intended for employees in the sales department, the customer service department, the human resource department, the logistics department, and the customer service department. The exercise aims to demonstrate how all of the teams may interact with one another to build and maintain trust among themselves and between the business and its customers.
Importance of the Workshop
Salespeople who excel in their jobs Prospecting results in more meetings and leads to the perception that those meetings are of high quality. They facilitate meetings by bringing ideas and insights to the table and adding value, resulting in larger workflows and more sales. You, too, can attain the same outcomes as others. During tough times, particularly when terrible news is front and center daily, you might find yourself spending so much time justifying, defending, and deflecting than usual (Wei Tian, Cordery and Gamble 2016). When confronted with a stressful circumstance, most individuals immediately think of fight-or-flight responses. These natural responses may have safeguarded your ancestors at a time when disagreement meant the difference between life and death. Still, they are useless when it comes to recovering the trust, admiration, and confidence of consumers, and as a result, increasing sales. Attending this session will be beneficial since it will provide people with training in the following areas:
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Ways to increase the number of conversations they have with their consumers by being more in touch with what they are thinking at any given moment.
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Avoiding prospects from being pushed to a later point than they should be, thus enhancing sales forecasting.
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It is possible to more successfully resuscitate closed-lost chances if one has a more precise understanding of why the opportunity was stopped lost in the first place.
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Create a convincing value proposition to persuade policymakers to engage with you and discuss your ideas.
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Earlier in the sales process, build credibility, confidence, and rapport with the customer.
ABC in the Context of Training Objectives
When used in this context, ABC will refer to the staff members being taught as the audience. Their behavior will also include their interactions with customers and their actions to ensure that they retain the customers trust, which takes time to develop. The learning goal will paint a clear image of the anticipated level of performance due to the three-hour training session (Saengchai, Siriattakul, and Jermsittiparsert 2019). When it comes to successful teaching, objectives are essential because they assist facilitators in planning the methods and activities used and the resources and materials used to promote learning.
Proposed ABC
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A-audience
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The target audience is staff in the sales department, customer care department, human resource department, logistics department, and customer relations department.
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The target audience is employees of the company including technical and
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B- Behavior
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The behavior objective of this workshop is to impart to the employees of the company the relevant skills that will help them create a reputable relationship with their customers.
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C- Condition
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The condition objective is to give the attendees of the three-hour workshop the techniques they will use within their working environment to create a good interpersonal rapport. The workshop will also be necessary for maintaining a good customer relationship.
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Bibliography
Armstrong, Michael B., and Richard N. Landers. 2018. Gamification of Employee Training and Development . International Journal of Training and Development 22 (2): 162-169. doi:10.1111/ijtd.12124.
Diamantidis, Anastasios D., and Prodromos D. Chatzoglou. 2014. Employee Post-Training Behaviour and Performance: Evaluating the Results of The Training Process . International Journal of Training and Development 18 (3): 149-170. doi:10.1111/ijtd.12034.
Saengchai, Sakapas, Parinya Siriattakul, and Kittisak Jermsittiparsert. 2019. The Mediating Role of Employee Engagement Between Team and Co-Worker Relation, Work Environment, Training and Development, and Employee Performance . International Journal of Psychosocial Rehabilitation 23 (4): 853-864. doi:10.37200/ijpr/v23i4/pr190414.
Wei Tian, Amy, John Cordery, and Jos Gamble. 2016. Returning the Favor: Positive Employee Responses to Supervisor and Peer Support for Training Transfer . International Journal of Training and Development 20 (1): 1-16. doi:10.1111/ijtd.12066.
Order from us for quality, customized work in due time of your choice.