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Introduction
SWOT analysis is an effective method for assessing the main performance factors of an organization or business. The purpose of the use is to identify the areas of opportunity and the main threats to the enterprise, covering all the necessary aspects (Clark, 2017). SWOT analysis includes strengths, weaknesses, opportunities, and threats. This paper will analyze Tesla, one of the most successful and profitable organizations today. Using the example of this business, one will be able to effectively define the structure of the SWOT analysis and demonstrate the main task. In addition, it will help to reveal the features and main aspects of Teslas activities.
Table 1. Tesla Company SWOT Analysis
Discussion
As shown in Table 1, among Teslas strengths is strong position in the stock market. It is formulated by the fact that the shares of the organization have a high price, which articulates the impact on other companies and the possibility of financial operations. Further, the company has a high level of innovation, being able to elaborate products and be a market leader (Dobrev, 2020). It is also worth noting the well-developed business model, which is focused on customers and minimizing costs. Finally, the companys brand is one of the most recognizable in the world, formulating employee trust (Dobrev, 2020). Among the companys weaknesses, one can point out the lack of sufficient customer confidence in the products. Thus, many people believe that gasoline engines are more profitable. Moreover, Tesla is experiencing difficulties in some production processes, not being able to release the announced products. Besides, in some regions of the world, the companys sales are falling, which argues for its weak position.
However, as one can notice in Table 1, the company has a number of opportunities considering external factors and business characteristics. First, there is an eco-friendly trend around the world, which opens up new opportunities for electric cars in the markets. Moreover, the market for electric vehicles is free, which allows the Tesla company to take an even stronger position. Further, despite the wide territory covered by the companys sales, there are still many potential countries to start selling in. Tesla has the opportunity to launch cheaper family cars, which will help increase profits through new customers. At the same time, the company has such threats as, as seen in Table 1, business model limitations. It includes the impossibility of selling products in some regions due to peculiarities in the laws. Finally, competition is growing, which worsens the dependence on raw materials suppliers to manufacture products.
Conclusion
To conclude, SWOT analysis effectively visualizes the most important aspects of a business or company. Using the example of Tesla, one was able to demonstrate the main parts of the analysis and opportunitiesthreats for the company. These include developing due to the eco-friendly trend and increasing levels of competition, new markets, and business model constraints. In addition, Teslas strengths and weaknesses were identified in the work, which is the primary purpose of the SWOT analysis.
References
Clark, W. (2017). Walt Disney world SWOT analysis. Web.
Dobrev, I. (2020). Teslas current state and brand potential. How to derive a brand meaning and create a future that inspires. GRIN Verlag.
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