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Salesforces CRM is software that is designed to help managers organize their businesses efficiently. It is valuable because it uses the latest virtual advancements, like a cloud to connect all of its teams, leaders, and systematize customer data (Manchar & Chouhan, 2017). CRM stands for customer relationship management, and it has many variants of implementation. The most value of Salesforce is created by the function of automated reports on sales forecasting.
Salesforces is not rare, since it is a popular tool among companies. In his dissertation, Baharak (2018) noted that the majority of the enterprises he studied had access to the CRM resources. However, some manifestations of CRM, like differentiator CRM systems, were more advanced and not as frequently adopted by businesses. The reason for this disparity lies in the higher cost of such iterations of this software, which are not affordable by many companies.
Salesforces CRM is generally not difficult to imitate, however, it depends on the version of software used. In its essence, salesforce technology is a digital database that facilitates company-customer relationship (Karjaluoto et a., 2015). Imitation requires more effort when attempting to copy functions that have more advanced programming. In such cases, not only does replicating the technology become more complicated, but the use of the software itself necessitates IT training and programming knowledge.
Overall, only companies with a wide array of resources to spare and sufficiently educated personnel are organized to deliver the value of Salesforce CRM. Besides the basic version, the software is expensive to adopt. Working with CRM is possible by appropriate knowledge and skills, and not all companies are willing to include their stuffs training in corporate expenditures. The lack of adequate IT skill sets can downplay the benefits of introducing a digital system of customer relationship management.
References
Baharak, M. T. (2018). How effective are CRM investments of Australian enterprises? An investigation of senior management perspectives [Unpublished doctoral dissertation]. Southern Cross University.
Karjaluoto, H., Ulkuniemi, P., Román, S., & RodrÃguez, R. (2015). The influence of sales force technology use on outcome performance. Journal of Business & Industrial Marketing. 30(6), 771-783. Web.
Manchar, A., & Chouhan, A. (2017). Travel management app based on Salesforce platform. International Journal of Advanced Research in Education & Technology (IJARET). 7(1), 21-22.
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