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Overview & Purpose
During this course, you will learn to develop many of the essential elements of a Marketing Plan. The purpose of this assignment is to get started on your Marketing Plan Project by taking a look at some of the key elements of a company profile and building one yourself. By completing this assignment, you will be able to explain how mission, situational analysis, objectives, positioning, and product and market analysis affect planning, forecasting and overall marketing strategy which will help you achieve course-level objective 3. It will also enable you to construct an integrated marketing plan which completes course-level objective 10.
You should save this document some place where you can access it. The purpose of the series of assignments is for you to continue to work on the same company throughout the course and develop additional parts of the marketing plan as the course progresses. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan. The Marketing Plan Project will be turned in throughout the course in four separate assignments (Modules 2, 4, 6, and 8), and this is Part 1.
What To Do
To get started on Part 1, follow the instructions outlined below. Part 1 consists of one section that is made up mostly of data and information that you can get online from the company website. This part of the Marketing plan is worth 50 points. If you have questions, please ask your instructor so that you are able to get them clarified prior to turning this in. Remember to be thorough, create complete answers, and provide as much information in each requirement that you can.
Be sure to check out resources that will guide you on access to Microsoft Office 365 (Word, PowerPoint, Excel, etc) that is included for free as a student at Ivy Tech.
Student Instructions
For the first part of the Marketing Plan Project, you will choose a company from the list below, conduct some research on your own, and create a company profile. This profile should be as thorough and should include the following information.
You will choose an organization from the list below
Angie’s List
Vera Bradely
Tractor Supply
Celedon
Steak and Shake
Ball State College
Finish Line
Marsh
Cummins
A different public company approved by your instructor prior to submitting this assignment.
1. Company Name:
2. Industry:
3. Headquarters (city, state, country):
4. Year founded:
5. Number of employees:
6. Annual revenue (estimated):
7. Major products and/or services:
8. Target customers:
9. Distribution channel(s):
10. Key competitors:
11. Link to website:
12. Link to Yahoo! Finance information page (for public companies):
Submit this information as a Word document. Be sure to organize and format the information in a professional manner and properly cite any sources used in APA format.
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