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Step 1: Read
Review the Week 4 Lecture and Case Problem 3: TourisTopia Travel from Chapter 13 in the MindTap ebook.
Step 2: Do
Run the ANOVA: Two-Factor with Replication statistics for the Data File TourisTopia (Chapter 13). Use the How to Add Excel’s Data Analysis ToolPakLinks to an external site. video, Week 4 Lecture, and BUS308 | Week 4 IntroductionLinks to an external site. video for assistance.
Step 3: Analyze
Discuss your findings based on the ANOVA: Two-Factor with Replication results you obtained in Step 2 in a one- to two-page managerial report written in Word.
In your managerial report,
Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model and use α =.05.
Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model and use α =.05.
Use the data from Triple T’s study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font. Include both factors and their interaction in the ANOVA model and use α =.05.
Discuss whether your data analysis results provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?
Guidelines:
Your managerial report should be one to two pages in length, double-spaced, and written in 11- or 12-point Times New Roman, Arial, or similar font.
APA formatting is not required for this assignment.
Submit both your managerial report (Word document) and your ANOVA: Two-Factor with Replication statistics Excel spreadsheet to Waypoint. The activity is worth 5% of your course grade.
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