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Read the McDonald’s case in Chapter 1. Identify at least four opportunities and four threats.
Note that these are external to the company; what may happen in the industry may impact the company.
Then go to the strategyclub.com website and complete and import the two tables for opportunities and threats and summarize them above each Table.
The short quiz should include an introduction to McDonald’s (services, products, industry, and how well they are doing).
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