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Visit the websites for Hydro Flask (www.hydroflask.com), Yeti (www.yeti.com) and Nalgene (www.nalgene.com) bottles. What value do these manufacturers provide customers? How are their value propositions different? CH-1 (4 Marks)
As discussed in Ch-2, there are four important macro strategies that can help a firm to develop a sustainable competitive advantage. Critically examine with the help of suitable examples. CH-2 (4 Marks)
Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools? CH-3 (2 Marks)
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