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MKT540 – Consumer Behavior and the Customer Journey
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Critical Thinking 3 (Modules 12 & 13)
The Dark Side of Marketing
Many companies have engaged in unethical or harmful marketing tactics, prioritizing profits over ethical considerations. These practices can mislead consumers, promote unhealthy behaviors, or even cause direct harm to individuals or society.
Provide two examples of unethical or harmful marketing campaigns, strategies, or tactics real companies use. For each example:
Describe the unethical marketing practice, including the company, product/service, and tactics.
Analyze why this marketing approach was unethical or harmful, evaluating the potential negative impacts on consumers and society.
Discuss what ethical principles or regulations were violated by this marketing approach.
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Well-written paper should meet the following requirements:
It consists of four pages, not including the cover and references.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
No AI allowed at all
To be Formatted according to APA 7th edition
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book of the course:
Required:
Shiffman, L., & Wisenblit, J. (2021). Consumer behavior (12th edition). Pearson. ISBN-13:
9780134734828, ISBN-13: 9780137504503
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