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Part 1: The introduction should engage the reader in the crisis and clearly present a summary of the main points. What were the fundamental stages of the crisis? What happened during the crisis? What types of risks were associated with this crisis? Was every risk acknowledged by leadership? Why or why not? What effective communication plans were implemented in this crisis? What crisis message was utilized? Part 2: What recommendations could you make for a more effective communication plan and how you would implement it. Compose a new crisis message utilizing key techniques for maximum effectiveness and response. Research sources to support your ideas. Your essay should be a minimum of five pages in APA format. A title page or reference pages do not count toward this requirement. You must include a minimum of three sources; at least two sources should come from the CSU Online Library. Please label each part of your paper according to the outline listed above. All sources used must have in-text citations and references properly formatted in APA 7th Style. APA 7th formatting of your paper is also required.
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