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Students will refer to the group project and develop their individual creative campaign focused on improving the writing aspects of the promotional materials they have examined from the chosen brand in Assignment 2. To complete this assignment, each student must include at least four pieces of promotional material to develop. These may include: 1. Press Release OR Leaflet 2. Print-media advertising copies 3. Online/TV commercial scripts (30 secs) 4. Social media posts Note 1: Please start a new page for each item Note 2: (Optional) Describe the visual choice and its rationale if needed The written copies should build on the research completed in Assignment 2 and consistent with the arguments put forward showing enhanced effectiveness in communication and execution of the campaign.
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