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Part I: Purpose
Purpose
Why has the plan been written?
Part II: Table of Contents
Part III: Executive Summary
Executive Summary
This is short and concise. It covers the principal points of the report and is prepared after the plan has been written.
Part IV: Research
At least 7 pages
Introduction
Introduction – what product and foreign country did you select and why
Situational Analysis
Describe the product to be exported
Present a brief history of the country as it relates to its origins and trade history
Cultural Overview
The norms, practices, social structure, etc. that may aid (or hinder) the reception of your product
Consumer attitudes toward product
Educational levels; ability to comprehend instructions, ability to use product
Languages; labels, instructions
Political Environment
An overview of the governance structure of the country along with any legal-political forces
Certain required or prohibited features
Label and packing requirements
Export Marketing Plan
Long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
Economic Development
How developed the country is, and how this will influence the success of your product
Purchasing power
Wages
Infrastructure
Summary
Summary
Part V: References 1 to 2 References
References
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