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Marketing Plan
Instructions:
>Prepare a Marketing Plan related to your Strategic Plan (STRATEGIC PLAN/PROPOSAL/PAPER ATTACHED).
>SAMPLE ASSIGNMENT ATTACHED
>Consider the Four “P”s of Marketing.
>Include correct use of APA Style Guidelines with:
Market share analysis
Competition (8 points)
Payor mix (and any changes that would have to be made) (8 points)
What is the product you are promoting?
What activities are to be promoted? (11 points)
Who is to do the promotion activities? (9 points)
What are the time frames? (9 points)
What markets are being targeted? (20 points)
How will you know the marketing plan is effective? i.e. Outcome measures or controls (20 points)
Identify one to two items that could cause disruption of your plan e.g. main physician support leaves area (5 points)
Scholarly paper written in APA 7th edition; 4-5 pages minimum excluding title page and reference page (10 points)
RUBRIC:
>Assessment of the competition is complete, with specifics about the neighborhood and location
>The payor mix of the organization is identified and there is reference to changes that would need to be made to accommodate the project
>Activities that will be promoted in marketing the project are clearly identified. Budget for marketing is presented and elements in budget relate to the marketing of the project
>Personnel who will be promoting the activities in marketing the project are clearly identified.
>Time frames for promoting the activities in marketing the project are clearly identified.
>Clear identification of markets to be targeted
>Clear plan to evaluate the outcome of the marketing efforts.
>Clearly and succinctly dentifies two items that might cause disruption and explanation of what would be done to counter those.
>Title Page; Grammar, spelling, format, references are APA 7th edition
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