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Apple focuses on the production of technology, which includes modern communication devices (cell phones), playing music (headphones), and other computer operations. It was founded quite a long time ago and has gradually occupied the largest niche in the production and distribution of technology. People use at least one Apple product, which makes the company one of the most successful on the market in this industry (Momin). Apples success is justified by its highly effective products that are in line with current technology and meet the needs of consumers.
Apples Use of IT
IT is one of the leading areas of Apple, as the company constantly needs to stimulate interest in its products with high-tech offerings. Through IT, the company implements programs such as Apple ID and AirTag, which make products easier to use. In addition, the artificial intelligence ideas it has acquired have allowed it to expand the functionality of computers and phones, which has allowed it to capture even more users (Apple at Work). Apple is also using IT to work and connect with staff by electronically tracking the supply chain and creating smart features.
SWOT-Analysis
A SWOT analysis is a tool to evaluate a companys performance, which allows for a comprehensive examination of strengths, weaknesses, opportunities and threats to the company.
Table 1. SWOT-Analysis of Apple
Works Cited
Apple at Work . Apple, Web.
Momin, Abdull. Apple SWOT Analysis 2022 . PESTLE Analysis, Web.
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