Category: Advertising

  • Advertising and Gender Roles

    Table of Contents Introduction Media Influences Poster of Dolce and Gabbana Advertising Lynx shower gel Product of Calvin Klein Conclusion Bibliography Appendix Introduction There is a widely held opinion among many sociologists and psychologists that advertisement can be considered an inseparable part of our consciousness. In fact, this statement can be easily substantiated by the…

  • Advertising Ethics: Truth in Commercials

    The communicative stimulation was known in ancient centuries. With the help of signs and symbols, as well as inscriptions on the walls traders reported to the citizens about the availability of certain goods on the tray, as well as on future developments, such as the slave trade or fighting gladiators. Due to mass illiteracy traders…

  • Celebrity Commercials: Pure Business Perspective

    Table of Contents Abstract Introduction Analysis Conclusion Works Cited Abstract This paper takes the article in the New York Times Nothing Sells Like Celebrity by JULIE CRESWELL as a starting point to discuss the appearance of the celebrities in ads as a business, which is a pure commercial junction. The paper addresses many aspects of…

  • Why the Commercial Ads Lie? Anti-Tobacco Advertising Evaluation

    Advertisements are indeed an important aspect of our life, no matter how personally we evaluate the promoted product. One could say that heshe does not believe commercials, but the statistics do not lie when they say that the sales of a particular product rose after the launch of a new and creative advertisement campaign. The…

  • Why the Commercial Ads Lie? Anti-Tobacco Advertising Evaluation

    Advertisements are indeed an important aspect of our life, no matter how personally we evaluate the promoted product. One could say that heshe does not believe commercials, but the statistics do not lie when they say that the sales of a particular product rose after the launch of a new and creative advertisement campaign. The…

  • Music Artists and Advertising Deals

    Table of Contents Introduction Modern Radio Situation Changes in Entertainment Industry Some More Examples Spice Girls Conclusion Reference List Introduction There has been a change in terms of the attitude of artists regarding the issue of getting involved in advertising deals as a way of supplementing their income. This has been occasioned by the dwindling…

  • Marketing Mediums: Advertising Effects

    In todays business world, marketing is one of the fundamentals without which a business company would have significantly less possibilities of success in the market. There are several methods for marketers to develop new ideas and advertise new products and services. Among these methods, or advertising formats, the media plays a very important role. Television,…

  • Policy, Ownership, Professionalism, and Technology

    Table of Contents Ownership Policy Professionalism Technology References It is common knowledge that mass media has a strong influence on the way of thinking and behavior of people. Modern radio and television can provide the audience with any possible information about the countrys development and contribute significantly to peoples education and self-development. Most of people…

  • Childrens Dwindling Health: Who Is to Blame?

    The number of diseases among our children has been on the increase at an alarming rate. This is according to an article titled, Deteriorating childrens health isnt a mystery by Terry Schraeder, an internist at Mt. Auburn Hospital and clinical assistant at the Warren Alpert School of Medicine at Brown University. Today, children are suffering…

  • Advertisers: Family and Social Relations

    Introduction Advertisers target the youth market more and more these days. The thirteen to fifteen age brackets are perhaps the most coveted group for marketers today. The main industries focusing on this age group are tobacco, alcohol, drug, food and cloth industries. The advertisements are presented through important means of media such as television, movies,…