Category: Airlines

  • Scandinavian Airlines Eco-Friendly Practices

    Table of Contents Research Problem and Rationale Methodology Results and Conclusions Critique Reference Research Problem and Rationale Nowadays, the topic of human impact on the environment is an urgent aspect. It is argued by the fact that the eco-friendly trend is becoming more popular due to the harmful effects of industry on nature. Scientists are…

  • The Skyward Loyalty Program of Emirates Airline

    Introduction Emirates Airline has developed an award-winning loyalty program alongside Flydubai. The intention is to change how customers experience the world by offering them a chance to win miles when they purchase tickets and deciding how to spend them (Emirates, n.d.; ALL, n.d.; Saleh, 2021). The customers earn reward miles on their tickets based on…

  • Proposing a Talent Management Plan at Southwest Airlines

    Table of Contents Introduction Discussion Conclusion References Introduction Recruitment is the process of identifying a match between a candidates skills and the requirements of the position. Personnel selection in the organization  the actions of the recruiter in relation to the candidates, in which they select, select, and keep the most suitable, with the most…

  • Australia Domestic Airlines Market Structure

    The airline market in Australia has a monopolistic market structure. Monopolistic market structures are made up of a few enterprises that operate in a comparable market and provide similar but differentiated items to a large number of clients (Bertoletti & Etro, 2017). They set their prices depending on their market share and the degree of…

  • American Airlines and US Airways Merger

    Table of Contents Abstract Introduction Reasons for the Merger between American Airline and US Airways Reduced Costs Increased Market Share Effects of the merger The Organization Structure of American Airlines Group Inc The Modification of the Human Resources Conclusion References Abstract Mergers and acquisitions are common business practices that have both benefits and disadvantages to…

  • Southwest Airlines  Impact of Innovation and Technology Management

    Abstract Aviation has experienced multiple challenges over the past decade due to economic, political environmental, and sociocultural issues, the pandemic having been one of the major causes of its setback. However, some companies, including Southwest Airlines (SWA), have managed to overcome these challenges by integrating innovative technological solutions. Nevertheless, SWA has been facing significant issues…

  • Delta Airlines Change Program and Resistance

    Introduction Change is a common feature in organizations. The capacity to handle such changes is the core competence of success in organizations (Weick & Quinn, 1999, p. 362). Over the last two decades, the main drivers of organizational changes have been technological advancements, stiff competition, and fluctuations in the global economy. This has led to…

  • Gary C. Kellys Leadership at Southwest Airlines

    Introduction Effective leadership is one of the crucial elements that ensure organizational success. Organizations are multifaceted entities that require commitment and truthfulness with regard to management, leadership, and other related undertakings (Bonnici, 2011). Southwest Airlines ranks among organizations that have demonstrated strict adherence to globally accepted elements of effective leadership. It embodies the leadership and…

  • Virgin Atlantic Airways in the United Kingdom

    Virgin Atlantic Airways was established after an American entrepreneur proposed the idea of an intercontinental airline that would only aim at the business class flights. Richard Branson vetoed this exact approach but loved the idea. To begin with, he reduced the risk by renting the whole thing, and he was capable of competing with the…

  • British Airways Companys Branding Strategy

    Table of Contents Introduction Brand elements Branding strategy Marketing communications integration Growing and sustaining the brand Conclusion Recommendation References Introduction This report is aimed at discussing the branding strategy of British Airways. This organization was founded in 1972, and since that time, it has become one of the largest airlines in the world (Woodley 2006,…