Category: Brand

  • Social Media Marketing: Memes as a Branding Strategy

    Through the last decade, memes evolved from funny and entertaining images into a communication tool. While previously memes fit only into one or several contexts, current memes present more of a trending template that could be used to describe a wide variety of situations. Thus, memes allow individuals to make their version of a comment…

  • Social Media Marketing: Memes as a Branding Strategy

    Through the last decade, memes evolved from funny and entertaining images into a communication tool. While previously memes fit only into one or several contexts, current memes present more of a trending template that could be used to describe a wide variety of situations. Thus, memes allow individuals to make their version of a comment…

  • Social Media Marketing: The End Users Attention and Factors Affecting the Popularity of Brand Posts

    Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet. There are six types of…

  • Social Media Marketing: The End Users Attention and Factors Affecting the Popularity of Brand Posts

    Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has significance for both business and regular consumer of the Internet. There are six types of…

  • Brand Management: Tea and More

    Table of Contents Introduction Major Facts and Problem Possible Solutions Advantages and Disadvantages of the Possible Solutions Choice and Rationale Converting Contracted Employees to Permanent References Introduction Global Tea was founded in 1985 in Los Angeles by three sisters who shared profound love for fine teas. Tea and More (TAM) outsourced the tea business and…

  • Personal Brand Management and Social Media

    Table of Contents Introduction Why People Invest in Personal Brands The Choice of the Platform The Content Authenticity The Dark Side Conclusion References Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using ones information to provide a comprehensive…

  • Adidas, Reebok, and Patagonia Brands Transparency

    I have examined the websites of Adidas, Reebok, and Patagonia  the three leading companies in the transparency index. Their contribution is undoubtedly admirable; however, in my view, the most remarkable report was made by Patagonia. Since Hart (2019) mentions that this brand was included in the index for the first time, it becomes clear…

  • The Nike Brand Advertisement Analysis

    Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed at demonstrating that sports are…

  • The Nike Brand Advertisement Analysis

    Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed at demonstrating that sports are…

  • Arrid: Brand Management Analysis

    Arrid is the brand that was created and owned by Carter-Wallace Inc. Arrid is a brand of deodorant and body wash, and it was prevalent several years ago. However, recently, people from the United States started to report failing to find the production of Arrid in supermarkets. It might have happened for many reasons; perhaps…