Category: Brand

Nike is the worlds number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other fitness activities according to marketing research conducted on Nike1 (Khan et al,. 2020). Nikes sports products are focused on many categories such as men and women sports training, running, basketball,…

I remember one episode from a TV show that attracted my attention  a wealthy person was telling a story related to the issues of his private life, and I realized that I felt connected with this man  regardless of his social status and money, he was the same as ordinary people, with the…

Case Recap Frito-Lay is a well-known manufacturer of snack chips throughout the world. It is the leading selling brand of chips in the United States. Their major brand includes Doritos, Raffle, Tostitos, Cheetos, Sun Chips, and Funyuns. Lynne Peissig being the vice president and general manager of the New Venture Division Frito-Lay, is responsible for…

Regardless of the controversial attitudes to concessions effectiveness, in the present day, Primark and multiple other companies include them in their strategies of development. Primark is one of the largest international retailers that offer quality fashion, beauty, and homeware, operating in more than 380 stores across Europe and America (About us, no date). While most…

Introduction In this assignment we will show some background of Nokia and demonstrate what problem it is facing in a current environment and what it needs to change, we will also develop possible solutions that Nokia might use to solve it. Our assignment will also include the evidence and concerns of cultural literacy. By the…

Executive Summary Bottega Veneta is a globally renowned brand, yet its performance could use a bit of a boost due to the need for expansion that the company has been experiencing recently. Product diversification and the creation of a new line of goods can be mentioned as available solutions for Bottega. The company needs to…

Executive Summary Vinted is a Lithuanian second-hand clothing retail platform with a presence across Europe as well as in the United States and Canada. It has expanded dramatically throughout 2020, due in large part to the suitability of its business model to the COVID-19 situation. The company is currently working on strengthening its position further…

What environmental trends have challenged McDonalds? The difficulties faced by McDonalds in the late nineties can be explained by several trends. First of all, one should mention that at that time the fast-food industry became very saturated and the company had to face significant completion posed by other firms. Such businesses as Starbucks, Subway, and…

Introduction Brand management is an important component of marketing. It determines the success of a product in the market while at the same time influencing organisational performance. The witnessed growth in both the global trade and companies in the international markets has necessitated investment in brand management (Keller 2012). The motor vehicle industry, especially the…

The global expansion of the fashion brand creates several challenges for companies. In the luxury clothes industry, brand names and designs are important. The value to the customer is increased when the item is created in one global design center that supplies other locations with its designs. However, not all designs fit the tastes and…