Category: Brand

Introduction Glencore is a Switzerland-based company that ventures into commodity trading and mining. The company is facing an ethical tussle with the UK and the US governments over bribery deals that were done against West African and Southern American countries. In The Guardians issue dated June 21st, 2022, the magazine highlighted the case against Glencore…

The brand is what differentiates a good or service from others. Thus, branding is implemented to distinguish something that one company offers from the same products produced by other entities. Having a solid brand facilitates high consumer loyalty, hence, profit (Keller, 1991). Since the provider of the goods is recognized among others, the consumer links…

Table of Contents Zara International Expansion Strategy: Introduction Zara Internationalization Strategy: Theories Zaras competitive strategies Advantages and disadvantages of Zaras multi-brand strategy Zara Global Strategy: Managing the Risks of Cannibalization Zara Globalization Strategy: Joint Venture with Tata Zara International Expansion Strategy: Conclusion References Zara International Expansion Strategy: Introduction Located in the Spanish city of Arteixo,…

Table of Contents Introduction Background Zaras Internationalization Model Competitive Strategies Multi-brand Strategy Cannibalization Issue Zaras Conglomerate Conclusion Zaras Mission Statement References Zaras Multi-Brand Strategy: Introduction The fashion apparel industry has experienced a significant evolution process over the last few decades. It especially concerns the so-called fast fashion retailers mostly encouraged by globalization of the market…

Introduction The brand represents one of the most important aspects of a business, which is developed through the purposeful activity of managers and teams. A holistic image is a set of associations transferred to a product or service (Wu et al. 734). Companies decide to expand their brand as technology, media, and social opportunities evolve.…

Table of Contents Introduction: Innisfree Mission and Vision Innisfree Marketing Strategy: Situational Analysis Innisfree Marketing Strategy: Marketing Objectives & Strategy Formulation Innisfree Marketing Strategy Formulation: Branding and Internal Branding Innisfree Marketing Strategy: Marketing Mix Budget Management Innisfree Marketing Plan: Implementation and Control Innisfree Marketing Strategy: Conclusion Reference List Introduction: Innisfree Mission and Vision Innisfree is…

The concept of purchasing behavior has evolved over the years and is paramount in forming marketing strategies. Day by day, human needs are growing, and this trend is invincible. The consumer behavior analysis is complex, especially in the luxury car-buying industry, which concerns a high social and psychological involvement. Its analysis is necessary to form…

Introduction The purpose of the research is to provide a better understanding of how Louis Vuitton develops its brand meanings and how that interaction with its clients may affect consumer behavior and boost the companys market success. Research Question Three overall research questions to address by this research include: What are the ways through which…

In the modern world, small businesses struggle to promote their services for various reasons. Such is the case with Huskyboost.com, a company that provides various boosting services for players in online games. Boosting in-game services showcase a perfect example of an overrepresented market segment. For instance, World of Warcraft  the main area for Huskyboost.com…

Positioning issues are directly related to trust, consumer loyalty, and desire to buy brand products. That is why positioning strategy is about differentiation, individuality, and strengthening positions in relation to competitors. It is also about what to rely on and how to create the right brand associations. A well-promoted and well-known branding affects absolutely all…