Category: Brand

Analysis of the French Perfume Market The French perfume industry is one of the most difficult places to penetrate, establish a presence, and expect to get a share of the market from the point of view of new entrants like the Rasasi Perfume brand. French perfume makers had been mastering the art of making perfumes…

Introduction Modern marketing strategies for promoting products and brands through social media are extremely diverse and vary depending on the characteristics and goals of companies. This study seeks to explore how key brand characteristics influence the choice of marketing strategies and the formation of the target audiences purchasing behavior. Additionally, it is necessary to consider…

Introduction Brand positioning, product differentiation and understanding competitors are three distinctive marketing strategies for launching a new brand in the market dominated by one brand. Through these strategies, organizations aim at make continuous improvement in their product marketing strategies for sustaining in the industry, with a sizeable market share. By the analysis of the marketing…

Best Buys case in regards to its attempts to implement a dual branding strategy in China demonstrates the importance of taking into account the local consumer population behavior. The latter was the main factor in determining the overall success or failure of such an approach because, ultimately, it is consumers who determine whether or not…

Table of Contents Introduction Founding Expansion The Birth of a Brand Name: 1996 Acquisitions and Further Expansion Current Trends Conclusion References Introduction As a global internet services provider, Yahoo can be considered one of the most widely known companies in the world. This technology company helps Internet users navigate the World Wide Web with the…

The Brief History Figure 1. Jewelry Designer Bvlgari is an Italian brand with Greek origins that has captivated the world. The companys founder, Sotirios Bulgari, was born in 1857 in a small village in the Pindus mountains in northern Greece. For generations, the area was renowned for the art of silversmithing and craftsmanship that was…

Table of Contents Introduction The Influence of History on Brand Success Conclusion References Introduction Spotify is a digital music streaming service that gives access to millions of songs or podcasts and even videos from artists worldwide, as well as Apple Music and Amazon Music Unlimited. Spotify offers the legal ability to listen to tracks online…

Introduction Valentino is a luxury brand that specializes in clothing and accessories for both men and women. Valentino has achieved stable popularity all over the globe and has been growing its profits for the last few years. One of the most significant markets for the brand is in China, where the demand for luxury goods…

How does Tom Peters describe a brand? Tom Peters defines a brand as a promise of the value youll receive in exchange for your time or/and money. Every company tries to stand out, showing that only they can satisfy their customers in the best possible way. Nowadays, with so many options available to a consumer,…

A strong brand is one that has high recognition and a positive reputation among consumers. Companies such as Starbucks, Nike, and Apple have achieved this by consistently delivering high-quality products and services and by effectively communicating their brand values and message to consumers, yet not all brand extensions are successful. Therefore, this essay argues that…