Category: by selecting a price range between $64-70 that has been highly voted by responders
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the diffuser will be priced at $69.95. The survey conducted by Aromium showed that 31.3 per cent of consumers are willing to purchase this product at a price ranging from $64-70 (refer to appendix XI). Therefore
selecting the appropriate price range for this business will influence customers perception on whether or not the product is luxurious or cheap. As a result