Category: Coca-Cola

Introduction Multinational companies struggle to dominate the sales market and capture new economic niches. Such struggles are justified by the desire to gain consumer appreciation, improve sales and audience reach, and, most importantly, increase profits. To achieve these goals, companies use a variety of marketing strategies and business plans and develop the skills of their…

Introduction A firms international business environment, commonly abbreviated as IBE, is a crucial multidimensional component of multinational corporations. It encompasses four major aspects: the socio-cultural, geographic, economic, technological, political environment of a company. According to Grgi (2020), the global business environment allows companies to expand their operations and increase their consumer base. The paper provides…

Christened Real Magic, Coca-Colas new campaign rekindles the multinational companys trademark promise to unite and uplift people every day while adding recent relevance to the current world. Principally, the ad targets Generation Z consumers aged 10 to 24 years and perceived to be technological savvy. The company includes games such as World of Warcraft, an…

Christened Real Magic, Coca-Colas new campaign rekindles the multinational companys trademark promise to unite and uplift people every day while adding recent relevance to the current world. Principally, the ad targets Generation Z consumers aged 10 to 24 years and perceived to be technological savvy. The company includes games such as World of Warcraft, an…

Table of Contents Introduction The Current System in Coca-Cola The Process and Approaches of Communicating the PMS Effectiveness of Coca-Colas Performance Management System Differences Between Formal and Informal Feedback How to Improve Employee Performance Importance of Training Employees on Performance Goals Litigation and Designing of Effective Training Programs Conclusion References Introduction The growth of businesses…

Executive Summary This report focuses on the way Coca-Colas organizational goals are aligned with its strategic controls. The company focuses on the quality of products and customers satisfaction that are regarded as some of the most important criteria of effective performance. These aspects are quite consistent with the main strategic goals (namely global expansion, the…

Development for human capital Coca Cola and Pepsi Cola conduct regular training and development for their employees. Training and development programmes for employees in these organisations aim to instil knowledge, skills and attitudes required for the job and promoting organisational culture. Given the ongoing changes in the labour market, it is recommended that Coca Cola…

Executive summery International HR departments are mandated to recruit and train employees for foreign duties. In this provision, selected employees are transferred abroad to serve in foreign subsidiaries. This paper focuses on Coca-Cola Company (as a case study) in regard to its expatriate recruitment and selection processes. Concurrently, Coca-Cola can improve its current expatriate selection…

Introduction Coca-cola Company has been one of the leading manufacturers, retailers, and marketers of beverages that are non-alcoholic together with syrups. The company was founded in 1886 in Atlanta, and it markets 4 of the worlds top five drinks brands, that is, cos cola, sprite, Fanta, and diet coca-cola. Coca-Cola products touch lives almost in…

The 10-K report includes many factors involved in the business, and it can be hard for the inexperienced user to study the company via that form. Coca-Cola Company was chosen because of its steady position in the financial market and the well-developed supply chain, which interested me. Upon studying the 10-K report of Coca-Cola, there…