Category: Cognitive Dissonance

The various revisions and amendments to the original cognitive dissonance theory have less to offer than the original theory itself. Critically evaluate this claim using one or two examples of such alternative theories. The theory of cognitive dissonance was first introduced by Leon Festinger in 1957, establishing dissonance and consonance as a replacement for the…

Cognitive Dissonance According to Hinojosa, Gardner, Walker, Cogliser, and Gullifor (2017, p.173), Cognitive Dissonance Theory (CDT) exists when an individual experience conflicting or contradicting situation between two or more cognitions, in which results in dissonance that causes unpleasant feelings of ones self. The core of this literature review revolves around Conceptualisation and Research Summary, which…

Introduction In this current era, interaction between humans and computers has increased. Humans are surrounded by computers, so the question arises that how well humans and computers are mixing with together? Are they like oil and water which is a difficult match or they are like peanut butter and jelly which is a satisfying match…

Chapter I. Introduction Background of the study Cognitive dissonance is a social psychological phenomenon that creates mental discomfort which occurs after decision-making. Festinger described cognitive dissonance as a state which comes into existence when a person gets confused between two cognitions (thoughts), which cannot exist together and hence create tension for him. Each person has…

In society shopping has become a main interest involving a person’s social status. The activity itself shows more about a person’s relationships within society, than the products or services purchased ([2] Miller, 1998). Consumers do not just value the product or service provided when shopping, they highly value their experience in which time and money…