Category: Consumer Behavior

Abstract Social media is growing in size continuously from its introduction, as well as the number of people using it increases – there has been an increase of 9% since last year. Several impacts on consumer behavior are thought to arise from social media advertising, for example, Duffett (2017) argues for increased attitudinal responses from…

Introduction When an individual starts a business or is running a business, it becomes necessary for him to let people know about it. Promoting is essential to let others know about the business. Either offline or online, any sort of business needs customers to enjoy a healthy business turnaround. However, advertisement is the only way…

Introduction Adaptive software development is a design principle for the creation of software systems. The principle focuses on the rapid creation and evolution of software systems. The adaptive development method grew out of the rapid application development method. Adaptive Software Development replaces the traditional waterfall cycle with a repeating series of speculating, collaborate, and learn…

Companies and organizations continuously want to create value for customers and build strong customer-relationships in order to capture value. For ages, firms and organizations have been seeking to shape their target audiences thoughts, attitudes and behavior so that they can attract more customers and build brand awareness. One way brands are promoting their products and…

The ability to evaluate long-term consequences is essential to successful financial decision making. Teens develop financial behaviors that can influence their actions as adults (Martin and Oliva 2001), such as making the strategic choice to delay gratification by saving and avoiding a debtors prison (Bernthal, Crockett, and Rose 2005). Teens experience stress from school, family,…

The main focus of this research study was to study the phenomenon of price discrimination in the business universities. For this purpose Dainora Grundey & Ingrida Griesiene selected two business universities of Lithuania (Europe). A comparative analysis of both universities discloses that pricing strategies differ from university to university. They targeted the tertiary education (post-secondary…

The main focus of this research study was to study the phenomenon of price discrimination in the business universities. For this purpose Dainora Grundey & Ingrida Griesiene selected two business universities of Lithuania (Europe). A comparative analysis of both universities discloses that pricing strategies differ from university to university. They targeted the tertiary education (post-secondary…

Throughout the years, media has proven to be a very powerful tool for influencing a large number of audiences from different walks of life. Most of the time, people are unaware that the digital media is already manipulating their purchasing behavior and buying decisions by creating appealing advertisements on different media platforms, which is part…

Abstract The development of the web, revolutionized the thought of the conventional way of shopping. A buyer is not concerned about the timings or particular location of the stores; buyer can be active at essentially all the time and can buy anything from anywhere. The impact of electronic commerce (e-commerce) on obtainment, shopping, trade collaboration…

INTRODUCTION Samsung is a South Korean conglomerate headquartered in Samsung Town, Seoul. It comprises of numerous businesses under the umbrella brand of Samsung. It was initially started as a trading company but has diversified into other sectors through the years. Samsung has been consistently successful in satisfying customer needs through its varied range of products…