Category: Content Marketing

An internship is a great opportunity for students to gain first-hand exposure to the professional world as it allows them to become acquainted with the working environment in the industry related to their field of study. During the internship, students can apply the knowledge they gained in the classroom in their work and it is…

Introduction Content marketing is a relatively new form of marketing that has been constantly evolving over approximately the last decade. It involves the use of shared media online, including videos, articles, photos and social media posts. Content marketing is constantly changing and growing with the expansion of the Internet and social media. As marketers, it…

The role of content marketing in todays business world is increasingly growing because it has become one of the best ways to increase consumer engagement, generate quality leads, boost sales, and stimulate business growth. Source: https://www.youtube.com/watch?v=dBnpr3pkFlk&t=908s More than 2.8 billion people are active internet and social media users and this number is growing. That is…

In my lovely state of Texas, it is 100% legal to kill Bigfoot, if you ever find it (Snapple Real Fact #1339). I am willing to bet that you will share that fact with at least one other person. Why am I so confident? Because that piece of information is novel, surprising, and provides you…

Trend Description Content marketing is a strategic marketing approach that helps in creating and distributing valuable, relevant, and consistent content that attracts and retains that particular audience  and, ultimately, to drive profitable customer action. Content marketing is at the core of best advanced showcasing efforts. Behind each extraordinary brand is an abundance of profitable…

Content marking is a type of marketing which fixates on producing, publicizing and disbursing content for a specific target market online (Pulizzi, Joe; Barrett, Newt (February 2010), intended to accomplish: appealing to the general public extending the target market setting up and increasing sales broadening peoples knowledge of the brand building customer loyalty and customer…

Nowadays, it is difficult for companies to establish themselves as more and more businesses are emerging on the market. Especially the tourism industry and hospitality industry face constant changes and new trends (Fleischer, Peleg and Rivlin (Byk), 2011). Companies need to manage and invest in their marketing strategy. Moreover, consumers have a large selection of…