Category: Corporation

  • Walt Disney Corporation: The Magic of a Proper Marketing

    Table of Contents Introduction: Disney in 2016 Leadership: Mickey Mouse Disapproves Marketing: The High Art of Pandering Ethics: The Devil Is in Detail Obstacles: The Threats of Employee Dissatisfaction Impact: Slowly but Surely Timeline: Actions, Effects, and Follow-up Steps Reference List Introduction: Disney in 2016 There is hardly a single company that can match Disney…

  • Chevron Corporation: Case Study

    The following evaluation is for Chevron Corporation. Chevron is one of the worlds leading integrated energy companies, which explores for, produces and transports crude oil and natural gas, refines, markets and distributes transportation fuels and lubricants. Additionally, the company manufactures and sells petrochemicals and additives, and develops and deploys technologies enhancing business value (Chevron, 2018…

  • Starbucks Corporations Strategic Initiatives

    Introduction Since its inception in 1987, Starbucks Company has grown to become one of the leading providers of coffee around the globe. Among the countries that the service provider operates, is the United States, Japan, and Australia. The company attributes its growth to the introduction of Howard Schultz, who speared headed most of its programs…

  • The Satyam Corporation: Governance Scandal

    Introduction The Satyam scandal is considered one of the largest corporate fraud cases in Indian history. At the time of the scandal, the firm was Indias fourth-largest company in the IT industry. One of the attributes of Satyams success was its corporate governance. In 2002, Satyam was awarded the Golden Peacock National Award for Excellence…

  • Partnership- and Corporation-Related Concepts

    Partnership Formation A partnership is formed between two or more individuals who enter a contract to invest in a business and share its responsibilities. There are different forms of partnership, and it is not always necessary that all partners provide finance for the company. Moreover, it is not essential that every partner engages in business…

  • Nokia Corporation Strategic Management

    Table of Contents Introduction Overview of the company External and Internal Environment of the company Strategy and HRM Leadership Conclusion Reference List Introduction This paper is aimed at examining strategic management in Nokia Corporation. In particular, it is necessary to determine whether this management function corresponds to the current needs of this company, and external…

  • Sara Lee Corporations Strategy in 2011

    Table of Contents Sara Lees corporate strategy Long-term attractiveness of Sara Lee The competitive strength of Sara Lees different business units 9-cell industry attractiveness Sara Lees portfolio reveals a good strategic fit Sara Lees financial and operating performance Overall evaluation of Sara Lees retrenchment plan Recommendations to improve the companys overall performance Reference Sara Lees…

  • Multinational Corporations in the International Market

    Table of Contents Introduction Questions Conclusion References Introduction This paper entails a critical analysis of some issues encountered in international business. The issues are based on some questions are illustrated herein. Questions Why are governments in todays world liberalizing cross-border movement of goods, services, and resources? Governments have a responsibility to ensure that the diverse…

  • Multinational Corporations in the International Market

    Table of Contents Introduction Questions Conclusion References Introduction This paper entails a critical analysis of some issues encountered in international business. The issues are based on some questions are illustrated herein. Questions Why are governments in todays world liberalizing cross-border movement of goods, services, and resources? Governments have a responsibility to ensure that the diverse…

  • Rayovac Corporations Strategy Analysis

    Rayovac is a large producer of consumer batteries and lighting goods, which operates in the international market. Its history dates back to over one century ago, and extensive business experiences helped the company to achieve one of the leading positions in the American and global markets. Rayovac commenced a rapid global development in 1999 with…