Category: Digital Marketing

Strategy 1: Digital R&D Driver Factors The rapid development and globalization of the world have become the reason for the technological changes in Toyota. They should enhance communication between the seller and the customer even during an epidemic or other disasters. However, the driver for using the Digital R&D strategy is establishing an effective flow…

Introduction Digital marketing refers to a marketing strategy that involves the promotion of products or services online. Numerous online venues are available for online advertising including the social media, email marketing, short messages (SMS), and videos as illustrated in the following image. Image 1: Different online advertising platforms The invention of the Internet has enabled…

Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to this innovation, the utilization of…

The consumer decision-making process can be broken down into five stages. For organizations selling high-engagement products, these processes are more pronounced (Chaffey and Smith, 2017). The first stage involves recognizing the need for a purchase, and it is entirely based on the buyers wishes. For example, constant image advertisements for cars or the latest news…

Sears image creation using social media Sears has been around for over 100 years. Its recent launch of social media and product placement campaign aims at appealing to a young market aged between 10 and 17 years just before they get back to school. To achieve this, Sears has collaborated with celebrities who are dominant…

Marketing is among the crucial constituents of a business as it possesses the power to impact clients opinions regarding a product or brand even without their notice. My passion for marketing began at an early age after encountering numerous ads on Television. However, my curiosity for digital marketing developed in my first year of college,…

Introduction Tesla is an American car vehicle company that was founded in 2003. It specializes in producing electric cars, solar batteries, solar panels, and other products that require the usage of cutting-edge technologies. The companys ideology is that electric cars and supplies that work with the help of alternative kinds of energy are better for…

Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global market that contacts billions of…

Taylor St. Baristas: Estimating Current Situation Estimation of the current situation is a vital step for understanding the online marketplace and finding ways to use social networks for marketing purposes. Taylor St. Baristas is a chain of coffee shops. As for now, it is a network of nine shops located all over London and one…

As 2009 progressed we saw Digital Marketing outstrip traditional approaches to marketing. Why has Digital Marketing grown? Digital marketing is an advertising strategy where brands are marketed using digital Medias such as the internet, televisions, and phones. However, digital marketing becomes interactive if the customers are able to communicate with the sellers through a platform…