Category: Digital Marketing

Table of Contents Introduction Synthesis of Knowledge Conclusions References Introduction Marketing plays a role of paramount importance in the formation of business performance, which explains the increased interest in this subject matter within the contemporary body of academic knowledge. In the wake of Industry 4.0, an emphasis is laid on digital marketing as an emerging…

Table of Contents Introduction Actions Control Conclusion Reference List Introduction A business proposal is a formal document intended to provide insight into a service that a company offers. In this case, the SOSTAC marketing model for planning is utilized to set up a restaurant for potential investors (Chaffey, 2021b). This essay will critically discuss the…

Among the many strategies for digital marketing, search engine optimization (SEO) appears to be consistently superior to others. First of all, it is not as costly as most other methods (Khorev, 2020). Secondly, it is not as intrusive as e-mail marketing and not as irritating as ads, especially pop-up ones (Smith, 2011). Apart from that,…

Introduction The fashion industry is one of the most competitive yet very lucrative businesses in the developed economies. According to Kingsnorth (2019), it is estimated that about 1,875 fashion retailers in North America and the European Union were forced to shut down because of their inability to sustain their operations. The projections show that about…

Table of Contents Executive Summary Company Overview SOSTAC Model Situation Analysis Optifasts Market Segmentation Objectives Market Targeting and Strategy Tactics and Action Control Reference List Executive Summary The advent of social media has necessitated the development of digital marketing plans. Having been in operation for many years, companies such as Optifast could take use of…

Introduction This report presents a digital marketing strategy and plan for Shake Shack, an American regional chain of fast-food restaurants. The purpose of the report lies in developing the strategy for addressing the issues revealed during the digital marketing audit of the company. In particular, Shake Shack seemingly struggles with customer engagement and social media…