Category: Ford

Table of Contents Introduction Background of the Case Fiesta U.S. Marketing Strategy Metrics Reported Controls of the Campaign Reach of the Campaign Recommendations Conclusion Reference Introduction In 2009, Ford Motor Company was faced with a serious challenge to promote a new model in the American market. The difficulty of the situation was conditioned by the…

The corporate social responsibility in organizations brings about the aspect of ethics especially when it concerns the safety standards of the products being released to the customers for consumption. The case of Pinto in Ford Company gives a situation where the company failed to observe its moral obligation of ensuring that the products being released…