Category: Globalization

Table of Contents Introduction Globalization in the Media Industry Global Film Production Marvel Studios as the Example of Global Marketing Strategy Conclusion References Introduction Due to the development of communication technologies, the processes related to globalization have been happening at a high pace recently, affecting almost all areas of human life. According to Pieterse (2020),…

Table of Contents Introduction Globalization in the Media Industry Global Film Production Marvel Studios as the Example of Global Marketing Strategy Conclusion References Introduction Due to the development of communication technologies, the processes related to globalization have been happening at a high pace recently, affecting almost all areas of human life. According to Pieterse (2020),…

There are numerous issues that underpin the development of global marketing strategies. Currently, there is no universal framework that can provide precise guidelines for reaching an efficient balance between adaptation and standardisation. Therefore, a dedicated analysis is needed that allows for a better understanding of the numerous phenomena that stand behind the emergence and evolution…

Introduction The Internet plays a significant role in an individuals daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of video gaming has substantially expanded…

Introduction The Internet plays a significant role in an individuals daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of video gaming has substantially expanded…

Among the many drivers of globalization, the advancement of digital social media platforms has been one of the most influential. The invention of the Internet in general, and the development of networking online in particular, have shifted traditional interpersonal communication toward the virtual exchange of data. In such a manner, the cultural, economic, political, and…

Among the many drivers of globalization, the advancement of digital social media platforms has been one of the most influential. The invention of the Internet in general, and the development of networking online in particular, have shifted traditional interpersonal communication toward the virtual exchange of data. In such a manner, the cultural, economic, political, and…

Globalization has a great impact on the world transforming social, political, cultural, and economic spheres of life. Innovations in transportation have been complemented by the swift development of communication technologies. The 20th-century arrival of mass-circulation newspapers and magazines, film, and television further enhanced a growing consciousness of a rapidly shrinking world. Globalization transforms the economic…

Globalization has a great impact on the world transforming social, political, cultural, and economic spheres of life. Innovations in transportation have been complemented by the swift development of communication technologies. The 20th-century arrival of mass-circulation newspapers and magazines, film, and television further enhanced a growing consciousness of a rapidly shrinking world. Globalization transforms the economic…

Globalization has changed the way businesses interact with their clients, compete, and develop corporate strategies. Through globalization, companies can reach customers globally and sell their products or provide services to a more significant number of individuals. While this establishes a better opportunity for development and financial gain, it also pressures organizations to rethink their impact…