Category: International Marketing

Why MNEs Struggle with MOE There is no one shirt fits all strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs). MNEs have to take into consideration various variances to come up with an effective entry strategy. Most of these MNEs struggle due to…

Introduction For modern entrepreneurship, economic growth means expansion and exploration of other markets, as well as other types of customers and their preferences. Thus, an organization continues to evolve and strengthen its grasp on its industry, accumulating the potential for gaining more weight in it (Zhang et al., 2018). The Food and Beverage Industry has…

Introduction Swipr is a software company that runs a microblogging platform. The company was founded in 2015 by Jeff Weinstein and Rajul Kumar in San Francisco. Within the first year of launching, the company had received a 5 million investment from a famous venture capitalist. Swipr has since made significant strides in terms of userbase…

Introduction In the contemporary business environment, international marketing enables an organization to compete effectively. Most organizations go global to increase their market share and succeed (Alon et al., 2020). H&M is one of the companies using internationalization as a strategy to achieve a competitive advantage. For example, the company wants to enter Brunei to increase…

Marketing is an essential aspect of business because it creates awareness. As a result, companies constantly strive to be creative to appeal to more clients. Due to the increased number of clients, businesses expand their market share and consequently enhanced their customer base. However, sometimes marketing strategies fail terribly. Therefore, a company that aims to…

Table of Contents Choice of a Country Market Entry Strategy for Croatia Force-Field Analysis Cultural Difference People Management Activity References Choice of a Country As CarryMorre is a United Kingdom business, it is subject to certain privileges as well as restrictions. Within the context of Brexit, the UK has withdrawn its membership in the European…

Introduction Nike Company is a multinational organization operating in the business of designing, developing, and producing various sports products. Apart from selling shoes and apparel, the firm is known for its performance equipment, including bags, socks, eyewear, and sports balls. It has invested heavily in three key areas, namely, North America, Western European countries such…

It has been reported that the international market is now facing division, with the governments putting much concern on supporting households and businesses that price regime. Even though freeing subsidies would have offered relief that government reserves desperately need, keeping them affects the economies and the climate. The global shares in some countries are reported…

Recently, marketing has proven to be a key function for the continuity and success of any business regardless of the size or scale of its operations. As a result, businesses that want to survive and thrive in todays market must focus most of their efforts on marketing their products both locally and internationally. Therefore, multinational…

Introduction International expansion is undoubtedly an essential event for any business that opens up new opportunities. The companys revenue is expected to increase due to the running of new markets significantly. Besides, it is an opportunity to expand ones services or products depending on new market requirements. However, it poses many difficulties, dangers, and issues…