Category: International Marketing

Hong Kong is one of the largest dynamic financial centers globally, with correspondingly high food and lodging prices. McDonalds in the region is often open 24/7, which is why some residents use the restaurant as a home to sleep. In 2018, a study was conducted that showed that 72% of people who sleep at McDonalds…

Introducing a new cuisine to a foreign land is challenging. In my business model, I plan to introduce ceviche to the Chinese. This dish is less prevalent in the region as many people eat cooked and less sour fish. However, some Chinese have adopted eating raw fish in sushi through the neighboring Japanese cuisine. The…

Introduction This paper focuses on Spotify as a music streaming company. The aim of the report is to recommend South Korea as an ideal international market for Spotify. The analysis below is based on macroeconomic factors. In addition, the strengths and weaknesses of the music streaming industry in South Korea are necessary so that Spotify…

Introduction In the contemporary world, marketing is used mainly to realise sustainable growth, to survive in the local market that is much threatened by global players and also to target international markets that have increased in influence. What is always a fundamental principle in the international market is for an organisation to comprehend the underlying…

Introduction International marketing planning theory involves using marketing principles across national boundaries to achieve the objective of an organization. According to the theory, international marketing is the act of directing the flow of a companys goods and services to consumers or users in multiple countries for profit (Samiee and Chirapanda, 2019). The only distinction between…

The globalisation of the modern world and appearance of companies that have their offices in numerous countries all over the world contribute to the increased importance of tolerance and improved comprehending of at least basic peculiarities of various cultures (Five steps to avoiding cultural mistakes 2014). In other words, when running a business internationally, a…

The globalisation of the modern world and appearance of companies that have their offices in numerous countries all over the world contribute to the increased importance of tolerance and improved comprehending of at least basic peculiarities of various cultures (Five steps to avoiding cultural mistakes 2014). In other words, when running a business internationally, a…

Mercury International Ltd is an important company in the world, which is the frontrunner in the shoe manufacturing market. This has become the topmost player in the market by their specific brand names. This worldwide giant in the industry achieved a major share in the global footwear market. It is then trying its best to…

Executive Summary McGraw Hill Publisher is one of the oldest publishing companies and has served many students world wide. This company has invested heavily in educational publishing and controls a significant world market share. The company has managed to capture local markets and ensure it has firm grounds on which it lays its other structures.…

Introduction International markets differ in terms of legal systems, economic status, language, religion and culture. Legal system affects operations of a company. 4ps of marketing mix should be considered. Natural resources and geography of a country affects economic growth and thus performance of a company. EduTots market infrastructure in Japan EduTot Company Markets products to…