Category: Loyalty

Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers tendency to like and choose any one particular brand over the available many other options. The main…

Table of Contents Justification for Topic choice Research Questions to be answered Literature Resources Data Collection Methodology Reference List Justification for Topic choice Customer service is an area that has been of concern to researchers and other practitioners since it plays an important role in improving the performance of businesses and encouraging customers to remain…

In his article, Peart (2019) explores the complex concept of workplace loyalty by comparing the Millennial generation to the generations that came before it. The author points out that contrary to popular belief, Millennials are not more prone to the so-called job-hopping, or the tendency to frequently change workplaces. The older and newer generations spend…

Perceived Benefits of loyalty programs: Scale development and implications for relational strategies, by Aîda Mimouni-Chaaban and Pierre Volle is an informative article which provides information concerning the perceived benefits regarding loyalty programs. The article offers discussions regarding managerial and theoretical implications of the perceived benefits in relation to marketing strategies. In accordance to the authors…

The Tragedy of Romeo and Juliet by William Shakespeare takes place in the city of Verona, during the 16th century. Within this story, loyalty is shown in many ways, loyalty is being faithful to those who depend on you. The story is about a feud between the two families, the Capulets, and the Montagues. Romeo…

In South America there were many countries who were ruled by awful dictators who made life bad for the people who lived in those countries. Authors made stories based on the time period when both loyalty and defiance were expressed against their dictator. Throughout the short stories and a novel these themes were expressed differently…

Some people say that a loyal person is worth trusting. Basically, if you are a loyal person, there are so many things you should consider like what you are going to do or what you are going to say. Loyalty is a characteristic of being devoted to a person, place or a thing which requires…

EXECUTIVE SUMMARY A vital part of the health-care technology management system is equipment inventory which needs to be frequently updated to provide an accurate look at the status of durable medical equipment in the hospital or clinic. The topics of importance should include original data collection, updated information on the equipment, or when the hospital…

To investigate the reason behind the impact of internal branding on customer-based brand equity. Moreover, organizational loyalty mediates the relationship between internal branding and customer-based brand equity. Furthermore, relationships also have a mediating impact on organizational loyalty. Researchers suggested the use of entirely different theories like the balance theory (Heifer, 2013). The balance theory explains…