Category: Marketing and Advertising

People today do not realize that there is a difference between public relations advertising and marketing and that is that public relations emphasize mainly cultivating relationships between an organization, individual, and key public figures in order to manage the clients image. Marketing on the other hand emphasizes the promotion of goods and services for revenue…

Purchases this occurs on the web are eCommerce. Online marketers have to have to work with various kinds of eCommerce promotion in order to get more traffic as well as sales. Different types of electronic business sectors involve cultural marketing, article writing, e-mail promoting, pay for traffic, and browsing feeds. If youd like to succeed…

Introduction: Advertising and Marketing are effective techniques to promote brands, services, goods and ideas. We can find advertising in every form, from watching a movie, watching videos on YouTube, billboards (the infamous Times Square in New York), and even advertisements cover a section of newspapers and magazines. In short, we can say that today the…

A majority of people today would agree that advertisements appear almost everywhere you go and can often affect decisions made about what we want to buy or do with our time. Marketing is the strategic business of selling goods or services to people through advertisements. I chose marketing as my major because I am interested…

We live in the digital era where everything moves fast and you have to keep up with the pace in order to get where you want to be. Digital marketing is nowadays found everywhere around. Social media took a very big step in helping brands create awareness and become successful. Brand endorsement and advertising are…

Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective or creating an immediate sale. The incentive is the key element to the promotional campaign that can speed up the selling process and…

With the growing influx of a variety of means of communication and varying consumer patterns, the term cross-cultural has become more relevant in the world of today which has transformed into a global village. Heres what it means: Cross-culture is an idea that perpetuates bridging of various mindsets, ideas, and lifestyles to connect people of…

Abstract The purpose of this study is to provide empirical evidence to support the role of sensory Marketing in the 5 stars hotels. Data were collected through a survey from the customers of the restaurants. A sample of 362 respondents was taken for the study. Hypotheses were tested through statistical tests using SPSS and SmartPLS…

Introduction The broad perspective of marketing communications presents an undertone and an understanding of the role of advertising in the contemporary communication environments in a more societal context. The dramatic changes in advertising across different platforms and spheres throughout the world is an indication of the dynamic and complex consumer behavior within the context of…

China is one of developed countries in the world that being successful in the field of business. It makes other countries try to understand and learn about Chinas business, aimed to make their business as successful as Chinas business. It leads many researchers around the world try to identify the key points of successful Chinas…