Category: Marketing and Advertising

According to Merriam-Websters Advanced Learners English Dictionary the verb to advertise means to make the public aware of something, to cause people to notice something.  page 25, 2008, USA Merriam-Webster, Incorporated. The origin of the word can be traced back from the early 15th century and it means ‘to take notice of’ (a sense…

Over the years, advertising has never failed to draw public attention. With the development of technology, advertising has become one of the most integral parts to improve the sales of businesses. Performing an effective advertising is important for businesses to create brand equity, maintain the brand loyalty and achive success (Keller & Kotler, 2016). It…

ABSTRACT When it comes to media advertising and programming, there are basic factors to consider. These factors include; target audience, time of airing, gender, age and most importantly the adverts to run during the breaks and sponsors of a show. Most media organizations rarely bother with programming. Most shows in our televisions and radio stations…

In a world where money is king, advertising has become the sellers best friend. But has it become the buyers worst enemy? Some studies suggest that we are exposed to as many as twenty thousand adverts per day. Some of these are subliminal, and most people wont pay attention to more than one percent of…

First, we shall concentrate on traditional marketing and then we will get into digital marketing and promotion. But for successful marketing to occur, companies must be internally organized around common goals and objectives. Marketing efforts follow the four P’s of marketing; product, price, place and promotion. The product consists of the actual goods produced for…

ABOUT THE INDUSTRY The purpose of the marketing industry is to communicate companies offerings to consumers, clients, and the general public. Marketing professionals bridge the gap between companies and their customers. The American Marketing Association defines marketing as the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,…

Introduction This report provides information about the integrated marketing plan to Sheffield City Council to improve tourism and help the local economy. First of all, it is important to understand the concept Integrated Marketing Communications. What is Integrated Marketing Communications (IMC)? It could be explained as the mixture of all the promotional tools. Semenik explains…

The advantages of CRM for companies are many. To start with, let us take a peek at exactly what CRM for agencies means. These tools are particularly beneficial for smaller companies, since it helps workers improve their productivity, which in turn, helps you to realize your company objectives, and create maximum return on your investments.…

Promoting method plays a pretty vital function in whirling an enterprise into a successful manufacturer. There exists a large need in conditions of electronic marketing platforms in previous couple of decades but now with the introduction of Digital Internet marketing Companies, the dilemma has vanished as several firms are opting for digital marketing and advertising…

In a recent year in the museum industry, with the increase of the operating expense, most art museums have put more effort in attracting more audiences since the admission revenue plays an important role in the total revenue of a museum. From 1990 to 2010, the cost of serving art museum audiences such as the…