Category: Marketing and Advertising

Introduction McDonalds was founded in 1940 as a restaurant. It was first operated by Richard and Maurice McDonald in California. This is basically an American fast-food company. This is belonging to food and restaurant industry and now having the worlds biggest restaurant chain. This is serving more 69 Million customers over 119 countries. By the…

Using a mix of promotional strategies in the marketing of goods and services is very important for all businesses. In the case study of McDonalds they engage in a range of promotional initiatives to attract new customers and keep the same customers consistently coming back. The promotional strategies that Mcdonald’s uses include advertising, relationship marketing,…

Marketing is an activity that is created to plan products and services, make decisions on price and distribution strategies and communicate persuasive messages to target groups identified. Communication is the process of creating a sense of oneness or commonality between the sender and receiver. In the context of marketing, communication focusses more on the outcome…

Market Segmentation As we know that Pepsi is provided among a huge population which is called market. To distribute it and increasing the revenue the market should be segregated, Pepsi has segmented their market keeping four major segmentation variables in their mind which are: Geographic Demographic Psychographic Behavioral Geographic Segmentation: Geographic segmentation means dividing the…

Marketing Situation Analysis Stamford International University Founded in year 1995, located in urban area of Bangkok with the population of 5 Million inhabitants. Level of education in Thailand is increasing from before. Launching an MBA International and National program is brilliant and successful strategy for now days in the area like Bangkok with the majority…

To gain a deeper understanding of the definition of marketing, I interviewed 3 people from different backgrounds and professions to find out their views on marketing, i.e. what is it and why do they think so? So, firstly, I spoke to Mr. Zen, one of the family friends, who is now 26 years old, and…