Category: Marketing homework help

   Southwest Airlines and Whole Foods are businesses that practice conscious capitalism. Conduct research on either company. Identify, summarize, and defend three characteristics of either company that are consistent with conscious capitalism ideals.

   Review the seven Ps of services marketing. How would they change your strategy in the simulation? How do the challenges of executing the additional Ps of services marketing relate to your previous, current, or potential work experiences based on industry? Provide specific examples.

Prior to beginning this discussion, please read Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text. First, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target. In your initial post,   Explain the strategy of direct and indirect exporting, and licensing…

   What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation? Discuss the difference in the experience you would have without the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges). How would Hofstede’s power distance index (PDI) influence…

 In this week’s assignment, you will use the data you have collected so far to create the first half of your Marketing Plan. In Part 1, you will be analyzing your company and its market. The goal of this assignment is to really know your company and understand the lay of the land it’s operating…

   Review your financial and      market performance during the second year. Highlight the key features of      the business plan presented to the venture capitalists: brand strategy,      pricing strategy, advertising strategy, and sales channel. Assess your business strategy      and performance during the second year including brand, pricing, and      advertising strategies. Think about how a sales channel…

What do you believe are the advantages of “pricing power” for products or services as a marketing strategy? What are the disadvantages?  Which environmental factors influence the decision to raise or lower pricing of products or services?  Identify a company and comment on its pricing strategy. How does it leverage “pricing power”      with its brand?…

   Determine the price you will charge for your product, or if you have chosen a service, determine its pricing (this may be based on an “average” price per service rendered). To complete this assignment, you must: Calculate the price of your new product or service. Describe how your price allows reasonable profit in accordance…

APA FORMAT AND references and citations with 300 words and fol the instructions below Coca-Cola and Human-Centric Marketing  Step 1: Choose 1 of Coca-Cola’s advertisements from YouTube (an advertisement is typically between 30-60 seconds.) Step 2: Based on the video you chose in Step 1, choose 2 of Philip Kotler’s 6 human-centric attributes from his…

Discussion Board (DB) #2: Explaining the success of innovations using research. This Discussion Board (DB #2) is designed to help you understand that commercially successful innovation is based on research and numbers that prove demand. Provide an answer for the following three (3) questions in paragraph form using each question as the heading for each…