Category: Marketing Strategy

Social media has become an increasingly powerful tool over the last number of years due to rapidly evolving technology. Social media is used daily among consumers, clients, and businesses to communicate brand messages, share stories, promote products, entertain, and more. There are a number of positive and negative effects social media can have within businesses…

Introduction Green is becoming the mainstream. When the fact that the fashion industry has become the second largest polluting industry, of which fast fashion has made a huge impact (Chavero, 2017), is discovered, many fashion companies which use toxic chemicals, produce lots of waste and pollute the environment have been facing serious problems. To build…

Introduction Background Recently, the pet industry in Korea has grown greatly. According to the nonghyup economic research laboratory (2019), the market size, which stood at 1.8 tillion won in 2012, has grown rapidly to 2.89 trillion won in 2018 and is expected to grow to 5.8 trillion won in 2020 (The domestic pet market is…

Part A Introduction The purpose of this essay is to explain what leadership challenges Wirkkala may face while keeping the company united in its development goals. Wirkkala was started by four university friends after they completed their graduation. The company was doing well in the starting periods, but after some years company started to face…

Volkswagen Group is a worldwide car producer was positioning among the main 5 brand-driven OEMs in 2015 and driving the traveller car section with 9.8MM deals. Volkswagen manufacture cars to help people from any social class can afford from their budget. With a long history (set up in 1937), Volkswagen has insisted its position and…

In 1937, Toyota Motor Corporation was found internationally. The Japanese origin, global firm, is worlds major automobile maker in bulk. Toyota was originally known as Toyoda. This name came from the founder s name and he was an automatic loon manufacturer. They sell around 7.5 million models in a year, all over the world. Toyotas…

Pricing strategy decision plays one of the most crucial roles for media transmission. Before rolling out an improvement on valuing they need to consider how and where they are going to situating the business. They have to contemplate obvious objective clients. Pricing strategy decision is also affected by market segmentation. Demographic segmentation, geographic, psychographic and…

An example of a product that for example, Oceanic Co. can produce is Ocean Bracelets that are made from unrecyclable products removed from the ocean. The money used to buy the bracelet can help in removing more unrecyclable products affecting our ocean. Old Gen Zers represented 20% of the U.S population in 2018 (Hoefel, 2018).…

About the industry The automobile industry has developed substantially over the previous decade. Computerized innovation, change in client notion and financial well-being have assumed a fundamental role in this advancement. OEMs and other key industry players are observing this development and investing vigorously in non-commercial strategic approaches of assembling vehicles. Substitute income sources are quickly…

Early-on, as a teenager, I would read through the profiles of leading marketing executives and successful entrepreneurs. It became increasingly clear that a strong majority of them started early in their marketing careers. I therefore decided to get my feet wet after pursing my B.B.A from the CV Raman University. After extensive efforts and networking,…