Category: McDonald’s

Introduction Background of the study McDonalds Corporation started its business in 1948 as a single restaurant in California. Currently, it comprises the largest chain of restaurants specializing in hamburger fast foods that serve a total of forty-seven million customers daily (Svoboda, 1995, p.1). The fast-food industry giant owns 31,000 restaurants in 119 countries worldwide most…

Introduction Background of the study McDonalds Corporation started its business in 1948 as a single restaurant in California. Currently, it comprises the largest chain of restaurants specializing in hamburger fast foods that serve a total of forty-seven million customers daily (Svoboda, 1995, p.1). The fast-food industry giant owns 31,000 restaurants in 119 countries worldwide most…

McDonalds is among the largest fast-food chains in the world. The global organization is present in about 120 countries all over the planet. Even though its leaders take proactive steps to create decent working conditions for their employees at all levels, labor issues often arise. The company has recently faced three new sexual harassment lawsuits,…

Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can be exemplified by many advertisements,…

Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can be exemplified by many advertisements,…

Introduction This paper analyzes the individual financial ratios of KFC, McDonalds, and Chipotle. This report will provide a comparative analysis of such ratios as profitability ratio, liquidity ratio (current ratio), and financial leverage. Initially, the background of each analyzed business will be given, indicating the problems that could potentially negatively affect the performance of the…

Figure 1. McDonalds Ad placement  Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all…

Figure 1. McDonalds Ad placement  Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all…

Introduction McDonalds is the leading fast-food restaurant operating in several countries across the globe. Since its establishment in 1940 in the US, the corporation has become the largest fast-food restaurant operating in more than 100 countries (Kee et al., 2019). McDonalds main purpose is to serve quality food that meets the needs of consumers. The…

Why is McDonalds revenue decreasing? Is it because of service quality? Is McDonalds losing customers? What is wrong with their strategy? Find answers to these questions here! Reasons behind McDonalds Decline in Sales McDonalds used to be a popular place for families and children to enjoy a meal at a low price. McDonalds has managed…