Category: Microsoft

This essay will cover how Microsoft has been impacted by two of the Five Forces of Competition and the general environment, as well as the external threats and opportunities the company faces. The companys strategy to optimize its strengths and reduce its shortcomings, as well as its resources will also be covered. Additionally, it will…

Introduction Companies have to periodically make changes in their activities to survive in the market and remain competitive. Moreover, the economic crisis has convincingly confirmed that the need for changes began to arise regularly, so their impact on the companys life cycle is no longer viewed as exceptional. The question of fundamental importance today is…

Table of Contents Product and Marketing Evolution Recent Expansion Ethical Implications Situational Analysis Problems Alternatives Recommendation References Product and Marketing Evolution Microsoft (MS) has developed its product range and marketing strategies throughout years of continuous improvement and innovation. The history of evolution dates back to the early 1980s when MS launched the Disk Operating System…

Table of Contents Buyer power Supplier power The threat of substitute products or services The threat of new entrants Rivalry among existing competitors References A firms competitive strategy aims to enhance its ability to modify the rules of competition to its favor. According to Porter (1985), for a firm to remain competitive, it needs to…

The current situation of Microsoft on the market is defined by the presence of various competitors, which increase the risks for the business. The strongest of them are Google and Amazon, and their involvement in the development of software systems and cloud computing poses a threat to the company by creating the need to keep…