Category: Netflix

The over the top (OTT) streaming content has a lot of potential for growth and expansion, an assumption solidified by the rapid entry of Netflix competitors into the market. They include Hulu, HBO Now, Amazon Prime Video, Disney +, Peacock, and many others. The phenomenon known as Netflixification of media implies that consumers are actively…

The over the top (OTT) streaming content has a lot of potential for growth and expansion, an assumption solidified by the rapid entry of Netflix competitors into the market. They include Hulu, HBO Now, Amazon Prime Video, Disney +, Peacock, and many others. The phenomenon known as Netflixification of media implies that consumers are actively…

Once the most prominent American retail group, Sears was founded in 1886 in Minneapolis, Minnesota by Richard W. Sears. The development of railroad structures allowed Sears to deliver products through this infrastructure. The dominance of this retail group was provided by the vast catalog that included various products for the home (Howard, 2017). The introduced…

Commercial transactions between organizations of different countries are governed by many factors, among which one of the most important is the chosen international strategy of the company. There are four types of such strategies in total: international, multi-domestic, global, and transitional (Grünig & Morschett, 2017). Each of these strategies shows how much the company adapts…

Introduction Over the past years, the perception of consuming video content has changed drastically, as the introduction of streaming services facilitated peoples ability to access and enjoy TV, reality shows, and movies. As a pioneer in the streaming service universe, Netflix is rightfully considered one of the most successful and famous companies worldwide. Currently, with…

Introduction Commodity Netflix, Inc is a subscription streaming service based in America. It also produces its content and has been operational since 1997. The successful content provider offers customers a library of television series and films using distribution deals and Netflix Originals, the companys production component. Based on its statistics, Netflix has grown substantially in…

Attributes Classification of Attributes Watching movies, series, and TV shows Experience Size of content Search Usability Experience Mobile, laptop, and TV streaming Search Research Amenities Search Watch lists and recommendations Experience Customer Service Credence Competitive prices Search Quality of content Experience Scope of choice Search Competitive positioning implies the correct understanding of factors influencing the…

Table of Contents Reason for the Happening of the Change Event The Success of the Change Reasons Why the Change Was a Success Lessons Learned and Recommendations for Future Use References The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999,…

Table of Contents Reason for the Happening of the Change Event The Success of the Change Reasons Why the Change Was a Success Lessons Learned and Recommendations for Future Use References The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999,…

Table of Contents Introduction Need for Change Organizational Change Analysis Evaluation and Conclusion References Introduction Multiple aspects of consumption were permanently affected by technological advancement, particularly within the entertainment industry. Modern gadgets and digital tools, such as computers, smartphones, and social media, indirectly contributed to the bankruptcy of many firms that have failed to adapt…