Category: Retailing

In the case of a new company, it is recommended to focus on attracting new customers and selling more to existing customers. Therefore, the company should focus on Marketing and Advertising and Sell-up strategies. To raise the sales volume the company can focus on advertising, marketing, or republic relationships with the local customer community (Nguyen…

Table of Contents Introduction Location Operational procedures Goods and services offered Pricing tactics Promotion methods Conclusion Works Cited Introduction Strategy mix is essential for developing a company. Without accurate retail strategy no organization can work. Location, operating procedures, goods and services offered, pricing tactics and various promotional methods are very essential factors for development of…

Table of Contents Introduction Public Transport ParkNShop Hong Kong Conclusion References Introduction Hong Kong is a bustling city with many services available to its residents and tourists, from public transport to retail. However, despite the many benefits of these services, they also face many issues and challenges. Addressing these challenges requires a combination of strategies,…

Introduction SuperValue retail chain of groceries has been in operation for 135 years offering a wide range of products that include grocery, Pharmacy and supply chain operations across the country. It operates approximately 2500 stores and about 2500 affiliated retail shops through the companys supply chain operations. Currently the chain stores are grappling with the…

Table of Contents Omnichannel Marketing and Its Implementation by Companies Omnichannel Customers Strategies of Omnichannel Marketing Examples of Omnichannel Retailers References Omnichannel may be regarded as a completely new term in the sphere of digital marketing. At the same time, this cross-channel content strategy will play a highly significant role in the development of stores…

Retail is one of the industries that has undergone the most dramatic transformation in the last couple of decades. The rapidly evolving business environment presents plenty of opportunities for forward-thinking retailers. The rise of the digital age has changed societal expectations. Todays customers who have had a taste of the convenience that online shopping has…

Table of Contents Introduction Pay by Touch Method RFID Technology Conclusion Bibliography Introduction Retail forms or combinations are money spinners for owners and shareholders, but carry a high degree of security and monitoring risks. A certain portion of profits of such businesses is eroded by damages, pilferages, storage losses, and lowered inventory controls, resulting in…

Table of Contents Introduction Pay by Touch Method RFID Technology Conclusion Bibliography Introduction Retail forms or combinations are money spinners for owners and shareholders, but carry a high degree of security and monitoring risks. A certain portion of profits of such businesses is eroded by damages, pilferages, storage losses, and lowered inventory controls, resulting in…

Introduction Competitive advantage refers to the ability of a company to make profits or returns more than the amount that it should make with regard to its capability and competencies that gives it an edge over its rivals (Kurtako, 2004, p.7). For a company to be said to have a competitive advantage it must be…

Summary Working in a sphere of retail has always been a questionable endeavor in terms of employee engagement in the work process and inner motivation. Thus, there is a common tendency today to assume that working in retail is mostly encouraged by financial rewards and the necessity to find a job, with the absolute minority…