Category: Social Media Marketing

Introduction The onset of the 21st century brought about increased integration of digital technology in businesses around the world. This extraordinary development has changed industries worldwide and created more entrepreneurs, investors and business altogether in a short amount of time. Rapid digital technological advancements and the increasing accessibility of the internet to the critical mass…

The following piece of the model is Social Search which assumes a significant job for small organizations these days – it is tied in with animating and dealing with notoriety through interest. Social Bookmarking opens up new channels for the business through participating in social bookmarking and labeling content. Notwithstanding that it can deliver extra…

Abstract The purpose of the study was to identify a relationship between social media marketing through artists and consumer buying behavior if any. The focus was on the feasibility to marketers and the medium i.e. social media artists, its impact on consumers. Data were collected through questionnaires and quantitative as well as the descriptive analysis…